1. Who we are
This Privacy Policy explains how The Pure Wellness Guide, available at thepurewellnessguide.com, collects, uses, and protects personal information.
The website is operated by The Pure Wellness Guide.
Contact email: support@thepurewellnessguide.com
Postal address, if applicable: [your postal/business address]
2. Information we may collect
Depending on how you use the website, we may collect the following information:
- Contact information, such as your name and email address if you contact us or submit a form.
- Newsletter information, such as your email address and marketing preferences if you sign up to receive updates.
- Technical information, such as your IP address, browser type, device type, operating system, referral source, pages viewed, and approximate location.
- Cookie and analytics information, where cookies, pixels, or similar technologies are used.
- Affiliate and advertising interaction data, such as clicks on affiliate links or adverts.
3. How we collect information
We may collect information when you:
- visit or browse the website;
- submit a contact form;
- subscribe to a newsletter or email list;
- click affiliate links or adverts;
- interact with embedded content or third-party tools.
4. How we use your information
We may use your information to:
- operate, maintain, and improve the website;
- respond to enquiries and messages;
- send newsletters or marketing emails where you have opted in;
- understand how visitors use the website;
- monitor website performance and security;
- measure affiliate, advertising, or content performance;
- comply with legal obligations.
5. Lawful bases for using personal information
Where UK GDPR or similar data protection laws apply, we rely on one or more lawful bases, including:
| Purpose | Possible lawful basis |
|---|---|
| Responding to enquiries | Legitimate interests or steps requested before entering into a contract |
| Sending newsletters or marketing emails | Consent, where required |
| Website analytics and performance | Legitimate interests and/or consent, depending on the technology used |
| Website security and fraud prevention | Legitimate interests |
| Legal and compliance requirements | Legal obligation |
6. Cookies and similar technologies
This website may use cookies, pixels, tags, local storage, or similar technologies to make the website work, improve performance, understand visitor behaviour, and support advertising or affiliate tracking.
Cookies may include:
- Strictly necessary cookies, which are needed for the website to function.
- Analytics cookies, which help us understand how visitors use the website.
- Advertising or affiliate cookies, which may help measure clicks, referrals, or advertising performance.
Where required, we will ask for your consent before setting non-essential cookies. You can also control cookies through your browser settings.
Update this section: list the exact cookie tools you use, such as Google Analytics, Google Tag Manager, Meta Pixel, affiliate networks, or email marketing tracking.
7. Third-party services
We may use third-party services to operate and improve the website. These may include:
- website hosting providers;
- analytics providers;
- email marketing platforms;
- advertising platforms;
- affiliate networks;
- security and spam-prevention tools;
- embedded media providers, such as video or social media platforms.
These providers may process information according to their own privacy policies.
8. Affiliate links and advertising
Some pages may contain affiliate links or adverts. If you click an affiliate link, the relevant affiliate partner or advertiser may use cookies or tracking technologies to record the referral and measure performance.
9. Embedded content from other websites
Articles may include embedded content, such as videos, images, social media posts, or external tools. Embedded content from other websites behaves in the same way as if you visited the other website directly.
Those websites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with the embedded content.
10. How long we keep information
We keep personal information only for as long as necessary for the purposes described in this policy, including to respond to enquiries, maintain records, meet legal requirements, resolve disputes, and improve the website.
Newsletter data is usually kept until you unsubscribe or ask us to delete it, unless we need to keep limited records for legal or compliance reasons.
11. Sharing your information
We do not sell your personal information. We may share information with trusted service providers where necessary to operate the website, provide services, analyse performance, send emails, prevent abuse, or comply with the law.
12. International transfers
Some third-party providers may process data outside the UK or your country of residence. Where required, we will rely on appropriate safeguards, such as adequacy decisions, standard contractual clauses, or equivalent lawful transfer mechanisms.
13. Security
We use reasonable technical and organisational measures to protect personal information. However, no website or internet transmission can be guaranteed to be completely secure.
14. Your rights
Depending on where you live, you may have rights over your personal information, including the right to:
- access the personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete your information;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent;
- request a copy of your information in a portable format;
- complain to a data protection authority.
To exercise your rights, contact us at: support@thepurewellnessguide.com.
15. Marketing emails
If you subscribe to our emails, you can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.
16. Children’s privacy
This website is intended for a general audience and is not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can take appropriate action.
17. Complaints
If you are based in the UK and are unhappy with how we handle your personal information, you may have the right to complain to the UK Information Commissioner’s Office. We would appreciate the chance to deal with your concerns first, so please contact us initially.
18. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.
19. Contact us
If you have questions about this Privacy Policy or how we use personal information, contact us at:
support@thepurewellnessguide.com